What do you actually do?
People always ask me: What do you do? How do you travel so much? Your parents must be rich, right?
Can I let you in on a little secret?
Travel was never just a hobby—it was always the goal. I wasn’t born into wealth. What I did have was a powerful passport, a relentless work ethic, and the belief that I could integrate my love for hospitality and travel with the need to pay bills (#adulting haha right?)
I didn’t start by hopping on planes—I started with a few apartments, working around the clock to build a business that could give me freedom. That grew into managing over 350 units, and eventually led me to focus on the luxury and extended stay market, where I saw something others were missing.
Five years ago, I noticed a shift in how people travel. Guests were staying longer, craving spaces that felt like home. But hotels were still designing for 2-night tourists. So I tested a theory—with one brave client and a few reimagined rooms. The result? A 10x increase in occupancy at full price, in a completely saturated market.
That moment changed everything.
Today, I run @blankcanvashospitalitygroup—a boutique marketing studio made up of location-independent experts who understand today’s travelers because we are today’s travelers. We partner with boutique hotels, luxury hotels, and extended-stay brands to help them evolve—through strategic storytelling, photography, content creation, and brand positioning that speaks directly to the guests they aspire to attract.
But this isn’t just a job. As someone who’s traveled to over 70 countries—most of them slowly, staying a month or more—I live this lifestyle. I know what makes a hotel unforgettable, and I love helping properties craft an experience that supports modern travelers while reigniting their own love for hospitality.
This is what I love. And I love that our work helps hotels thrive.
If you have a project and want help telling your story in a way that connects, converts, and reflects the heart behind what you do—reach out. We’d love to help.